Use Local Celebrities at your Fundraising Event
Posted by Jim Berigan on 03 Mar 2008 in: Cheerleading, Events, Publicity, School Spirit Ideas, School Spirit Items, Sports
Here’s a quick idea that I have seen work on more than one occasion. For your next group-gathering fundraiser, like a school carnival, ice cream social, or book fair, see if you can recruit some of your local high school athletes to work the event.
Imagine: football players scooping ice cream, cheerleaders doing face painting, basketball players running a free throw competition. Of course, all the players should be dressed in their team’s uniform.
It is amazing how much elementary or middle school kids look up to high-schoolers. And, if the high-schooler is the starting quarterback, captain of the cheer squad, or point guard for the hoops team, you’ve got a bona-fide celebrity on your hands.
You can include this celebrity attendance/participation in all of your marketing materials. It’s sure to draw a crowd.
I would also add that there is an additional revenue opportunity with the athletes there, as well. As long as it is very clear that the revenue generated goes to the school, think about charging for photographs or autographs from the players. This can be done in good fun and as long as the high-schoolers don’t get an inflated ego because of it, I know they’ll have a good time.
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