How to boost the sales of your cookie dough fundraiser sale

  1. Let your sellers and supporters know ahead of time about the sale. Make sure they know how much their support is appreciated.
  2. Create specific goals for the fundraiser. How much money needs to be raised? How many tubs per person will need to be sold to reach this goal?
  3. Set a reasonable time limit for getting all the orders in from participants.
  4. Offer prizes for participants who sell the minimum amount.
  5. Create a “challenge” to motivate your sellers.
  6. Take the catalogs to work.
  7. If your organization is short the minimum order, the group can fund the difference and sell them later.
  8. Use extra cookie dough supply or buy extra to make cookies. Sell cookies at a bake sale, sports game, at school, or anywhere there are people! If your baking oven is near your selling table it’s even better — people can’t resist when they smell the warm aroma of cookies baking.


3 Comments »

3 Responses to “How to boost the sales of your cookie dough fundraiser sale”

  1. on 06 Nov 2009 at 1:52 pm Yvette

    We recently had a Cookie Dough, Book, and Music CD Sale combined. First we wanted to give parents multiple options during our school fest. Also a major reason was because we could not agree on one of them, and Cookie Dough fundraisers are just Horrible now days. People are just getting tired of over paying for cookie dough. We had a ton of success with the Books and Music CDs.

    The Music CDs was something we never tried before. We used a company called The Power of Good Network Inc. http://www.powerofgoodnetwork.com . They gave us the product upfront and we pay in 30 days, actually we sold all the CDs, but we will be sending a payment in about a week.

  2. on 09 Nov 2009 at 3:49 pm brenda

    Everything mentioned above about selling items to help schools raise money is not going well. Last month my son’s school was trying to raise money selling candy and in years past he would sell 4 to 5 boxes and this year we struggled to sell 2 boxes. People just don’t have extra money to spend because of the bad economy. But there is an alternative to selling items to raise money, mainstreetfair.com. This is an online auctions and classified ads website that will donate money to schools and not one penny comes out of the users’ pockets. I just recently found it online and registered it was really easy and there aren’t any hidden fees to pay. All the fees were on their pricing page. In my opinion the time has come to stop depending on our kids to walk the streets and knock on strangers’ doors to raise money. I am going to include the link for readers to take a look at his website, http://www.mainstreetfair.com.

  3. on 07 Dec 2009 at 5:07 pm BelieveJay

    These days, school principals or group leaders can lend more excitement to a fundraiser than ever before. They can also negatively contribute if they don’t get behind the sale. So, great suggestions above but I would just add get the principal involved in the process if possible as an addition. If it can’t be a separate topic it would certainly fall under the ‘Create a “challenge” to motivate your sellers’ above. If you have a school where people like the principal you really should consider a “challenge” where the principal gets involved – it’ll make hitting your fundraising goal much easier.

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