Connecting Schools With Great Fundraising Ideas.

One of the most important tools available to any fundraising leader is the fundraising letter. With a finely-crafted missive, the leader will be able to clarify the mission, excite the audience, and deliver on the stated need.

However, getting the letter to the point where it is “finely-crafted” is the hard part. I believe there are five key components that should be implemented to give your letter a much better chance of hitting its mark.

Before you begin writing, I recommend that you jot down a quick outline. This will help you plot your individual points, provide your supporting evidence, and generally keep you on track.

The outline should be broken down into five sections. These are: attention, interest, desire, conviction, and close. By following these five “guideposts” you are taking your reader on a directed journey, exactly where you want him to go. And fortunately, since this progression makes rhetorical sense, the reader will actually be happy to go along for this ride, as opposed to a letter that is all over the place and never really gets to the point.

Let’s break down each of the sections.

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When I was the principal of a private elementary school, one of the things I always tried to do when planning a fundraiser was to get the teachers on my side.

You would think that simply because the teachers were school employees, they would be more than happy to do whatever they could to make sure we had the funds needed to do things like purchase supplies, buy new textbooks, fund field trips, and cover payroll. Unfortunately, however, that wasn’t always the case.

I found that some teachers, not all, actually resent the fundraising process. They believe that they were hired to teach, and that’s it. I agree that teaching is an incredibly demanding job and these dedicated servants don’t get nearly the recognition nor the compensation for what they do on a daily basis.

However, a school, in my opinion, is a community, and everyone has to pitch in to make it work. One of my favorite movies is the film Gandhi with Ben Kingsley. There is a scene in which Gandhi’s wife refuses to “rake and cover the latrines” at their ashram, deeming that job for a lesser type of person. In no uncertain terms, her husband, a peaceful sort, straightens her out, and she finally agrees to “rake and cover the latrines”.

Now, I’m not saying that fundraising is analogous to cleaning a toilet, but you get the point. Nobody is too good to help at any job. That’s my motto.

So, I heartily believe that teachers should be active and cheerful fundraisers. No exceptions. If they believe enough in the school to accept a paycheck they should believe enough to sell some cookie dough, if that’s what it takes.

Here are ten strategies I used to win over the more reluctant educators. continue reading

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If you are reading this blog, chances are you are a pretty involved parent in your child’s education. You are most likely involved in fundraising activities, field trip chaperoning, room mothering (or “fathering”), and the countless other opportunities to play a vital role in your child’s education.

I would also guess that you have a pretty good relationship with your child’s teacher. After all, the teacher sees your child for six or seven hours a day for 180 days per year. That’s a lot of influence he or she can have on your offspring. Of course, it’s a good idea to know who that person is.

As a former elementary school principal, I witnessed the spectrum of relationships that parents have with teachers, and I’ve heard the “secret” teacher lounge chatter about those relationships. Therefore, I think I can offer a few suggestions on ways for parents to say thank you that will be truly meaningful to and appreciated by your child’s teacher.

1. Volunteer in the Classroom
Most classrooms are overcrowded. That is to say that the ratio of teachers and aides to students is higher than anyone would want. This isn’t only distressing to the parents, but it is also a source of great concern for the teachers. By and large, teachers really do desire excellence, but many times, the numbers make that an elusive goal.

Therefore, I would find a way to volunteer your time as a part-time classroom aid. I’ve seen a mom volunteer one hour per week to listen to students read. The teacher really appreciated that, because the kids got more individualized instruction.

Maybe it’s something you can only do once per month. However, if you pool your time with three other parents, that’s a once-per-week help the teacher is getting, and that’s significant. continue reading

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Today’s post is directed primarily at the people who are responsible for leading private school fundraisers. In a public school setting, fundraising events are usually funneled through the building principal, who is accountable to the superintendent, who, in turn, answers to the overarching school board. In most situations, your grassroots level efforts probably won’t rise all the way to the top.

However, in the case of a private school, the board of directors is very much involved in fundraising. In fact, some people would argue that the board’s most important function is that of ensuring the school stays well-funded. Remember, that in a non-profit organization, the board is the supreme authority.  The principal and all other employees are accountable to the board members. By the textbook definition, what the board says, goes. Therefore, it is wise to keep them happy and well-informed.

The goal of this article is to help a school employee or parent volunteer to think like a board member in order to move your plans forward with total buy-in and cooperation. continue reading

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When your school decides to pursue a fundraiser for a particular need, it is very easy to focus on that goal with laser-like intensity. The time and effort required to pull off a successful fundraising event requires this kind of commitment from everyone involved.

However, I contend that there are also numerous opportunities for children to learn some very important life-lessons along the way. I believe that it is our responsibility as adult leaders to ensure these lessons are not glossed over in the rush to raise dollars. We should be coaching parents on how to discuss what goes into a fundraiser and why it is important for the students to be involved in a positive manner.

How to Set Goals
The first lesson children can learn from a school fundraiser is the concept of setting and then working toward a goal. Since the goal often has a direct impact on the students’ school, it may be easier to help them to see why it is meaningful. Early on in the process, parents can explain to their children that if they want to “get” whatever the goal is, they will have to do the following things in order to achieve it. It’s a very simple “If…then…” scenario. continue reading

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