Wanna Sound Really Smart? Read these articles!
Posted by Jim Berigan on 30 Nov 2011 in: Resource Roundup
Greetings! I hope you and your families are having a great holiday season so far.
I also hope you’ve enjoyed the selection of articles on TopSchoolFundraisers. com this month. There have been some very interesting fundraising-related news items in the last few weeks that I’ve written about. I’d love to read your comments, so please feel free to drop us a line!
As always, if you are looking for fundraising ideas or great products to raise money for your school, please head on over to FastTrackFundraising.com! They have an amazing selection of products with proven results.
As I’m sure you know by now, we also have a sister blog, StepByStepFundraising.com. That site has a broader non-profit focus, but there are some terrific articles that would be helpful to anyone looking to learn more about raising money. Below, I have posted some links to articles that appreared on StepByStepFundraising this month. I hope you take a few minutes to check them out!
Thanks, and we’ll see you right back here in December!
From StepByStepFundraising.com:
5 Sure-Fire Ways to Increase Revenue in Your Product Sale Fundraiser
Black Friday – Cyber Monday Sale, by Marc A. Pitman
Getting your Charity Auction Volunteers to Buy-in and Work, by Sherry Truhlar
Got problems getting event volunteers energized to do what is needed to be done?
Volunteers will remain engaged if they believe the solution you are sharing is 1) fun and 2) will solve the problem. When it’s fun to solve the problem, your volunteers will do it…
The Main Difference Between Facebook and Twitter, by John Haydon
How Simple Development Systems Will Create Sustainable Funding, by Pamela Grow
Building a ‘Level Four’ Vision, by Kirsten Bullock
Blogs vs. Facebook for Nonprofits, by Gayle Thorsen
Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll talk about Twitter strategies in a future post. It’s kind of a different animal.)
Most approach it as an either/or decision because of their limited staff resources. That’s a real concern. If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium.
If you do have adequate staff resources, go back to your strategic communications plan to make this decision. You have to start there—with what you want to happen as a result of your communications efforts. (If you need help with strategic communications planning, here’s the first part of my four-part DIY series.)
Want Better Meetings? Know when NOT to meet, by Maureen Carruthers
How Often Should a Board Meet? by Gayle Gifford
The Grant Writing Hall of Shame by Betsy Baker
4 Rock-Solid Ways to Raise More Year-End Money, by Amy Eisenstein
1. Make a list of your top 10 to 50 donors.
Determine whether or not they have given yet this year and at what level.
2. Call them.
If they have not given yet this year, ask for a meeting. In a real time crunch, skip the meeting and talk to them by phone. Thank them for their prior support and tell them how their money was used. Remind them they haven’t given yet this year and ask for a gift in excess of what they gave last year. Have materials to justify your ask, such as you’re serving more clients or you want to start a new program, etc.
If they have already given this year, at prior years’ levels or higher, call and thank them. Let them know how their donation was used. If appropriate (which it sometimes is), ask for more.
Six Critical Things to Look For in a Foundation’s 990 For Successful Grant Funding, by Pamela Grow


