Fundraising by Email - Online Magazine Fundraiser Makes Personalized Emails Easy
Posted by Angela Costas on 05 Oct 2007 in: General, Magazines, Online Fundraising, Products
For anyone who’s into online fundraising, you know how important those emails are. Most importantly, your emails need to have a strong first paragraph because this is where you grab your reader’s attention, and where many will make the decision to support you or not. That’s why it’s key to make your first paragraph as strong and persuasive as possible. The best way to accomplish this? Personalization!
With the Online Magazine Fundraiser, half the work is already done for you. You don’t have to do the work of putting links into the main body of your emails.
The first paragraph of the emails, however, can be edited. This is your time to shine, and you should be taking advantage of the opportunity to personalize that first paragraph with your own words and sentiments, which will make it a much stronger approach to garnering support.
If you have already kicked off your group’s Online Magazine Fundraiser, you know that the first paragraph of the email invites goes like this:
My group, [Group Name], has just kicked off its fundraising campaign and this year, we’ve found a new way to raise money. It’s fast and easy for you to help support our cause!
That’s a great start, but it doesn’t convey the personal and heartfelt nature of your cause that only you can provide. Using the above paragraph as a base, here’ss an example of a much more personal opening paragraph:
Our group, The West End Youth Center, has been helping children realize their dreams, and grow into happy, successful adults for over 15 years. It is the care and support of people like you that makes this possible, and gives these children hope for their future. We have just kicked off our fundraising campaign, and this year, we’ve chosen a new way to raise money that makes it easy for you to support this great cause, and bring joy to the hearts of children.
Doesn’t that make a much stronger appeal for support? Imagine how persuasive and encouraging it would be for your supporters to hear directly from you!
Of course, you aren’t confined to this outline, and the suggested text generated by the Online Magazine Fundraiser is only meant as a guideline. It’s up to you to create a truly unique paragraph that speaks from the heart. The key is to make it personal, make it clear that this message is about fundraising, and keep the tone of your organization. If your group is all about fun and excitement, then go ahead and let that shine! You’re sure to get a much higher response (and much higher profits!), with personalized messages that take a heartfelt and sincere approach to asking for support.
If you haven’t started your Online Magazine Fundraiser yet, I highly recommend you give it a try. The program is completely free, so there’s no risk involved. It’s easy to set up and maintain, and excellent customer support is available if you run into a snag. Once you’re all set up and ready to start raising funds with your very own online magazine store, don’t forget to personalize those emails, and you’ll be on the path to fundraising success.
Click here to learn more about the online Magazine Fundraiser or Call 1-866-249-0089
How many people in the USA subscribe or buy People magazine at the newsstand? People magazine debuted in 1974 and over the years has become one of America’s best selling magazines. People ranked #6 on Advertising Age’s annual “A-list” and #3 on Adweek’s “Brand Blazers” list in October 2006. It has a circulation of 3.75 million readers.
So what’s your favorite pizza? Pepperoni, Meat Lovers, Veggie Lovers, pineapple and ham with extra cheese? Whatever your favorite Pizza Hut pizza, dining out can help your school raise funds.
Jack Links offers several different packs that can be used for fundraising. The beef jerky fundraisers would be good for scouts, football boosters, concession stands and other groups who really like beef jerky.
