Your school group can “keep the flame going” with a candle fundraiser. Now this might sound like a great idea, everyone love candles, right? When I started researching candle fundraisers I was shocked to see to many companies that offer them! So how do you sort out the great ones from the “also rans?”
Here are three tests that a candle fundraiser must pass for it to even be considered for your fundraiser!
1. Available Scents
First, many people who like candles are very discriminating. They want to have candles with the best scents. Some people have a few favorite scents that they always look for. Other people like a lot of different scents. But when you are looking for a candle fundraiser it is important to offer a wide variety of scents, not just a few. Actually if you can offer 10 or more scents that will cover most of the types of fragrance that most people like.
Now, not all candle companies will do this, but if you can purchase some votives ahead of time to show your buyers this may help. Then they can smell the candles and then decide how many they would like to order based on the fact that they know they like the scent!
2. Brand Names
The name on the candle jar can be really important for some buyers. Especially if you don’t have samples available, then what else can they go by to know if it’s a good quality candle or not?
Easily the most recognizable brand name is Yankee Candles. Yankee are sold in many retail stores and in their own signature boutiques nationwide. So they are already popular with many people, making it easier for your group to sell them as a fundraiser.
Danielle Hamilton of HumaneFundraising.com comments:
While many catalog brochure sales companies may offer 40% for the fundraising group’s profit, Yankee Candle is one of the few that has a well-known, reputable product with years of backing. Yankee Candles are a respected product complete with their own branding. Your customers will know they are getting a quality item at a great price, while supporting your fundraising cause. Too often our friends and families are asked to purchase overpriced items from a company they’ve never heard of before. Yankee Candles are different! Your volunteers will be proud to sell these highly sought after candles and accessories, while raising money for a cause they love.
It is possible that you could raise a lot of money with other candles than just the big name brands. Just make sure that the terms are good (see below) and that the candles are of a high quality. There are many locally owned candle makers that do fundraisers. You might even find one in your local area!
3. Terms & Conditions
Just as important as the scents and brand is the terms of the fundraiser. You want to make sure that this fundraiser will really produce the funds that your group needs!
The best programs offer free full color brochures and at least 40% profit. Actually if you can get 50% profit that would be even better. So half of all the purchase price goes to your group. The best ones also offer free shipping. (Remember that candles can be heavy and shipping can get expensive!)
1-2-3 Great School Candle Fundraisers
When you’re looking for a candle fundraiser for your school or other group, just be sure to remember these three important categories – scents, brand and terms. Check them out to see which company will make the best fundraiser for your group!
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