A School Fundraiser, So Simple & Crazy, It Just Might Work
Posted by Jim Berigan on 18 Feb 2011 in: Fundraising Ideas, News
When most of us approach school fundraising, we do so with a “quid pro quo” mentality. That is, parents of our students give us money in return for a product, a service, or access to an event. It’s a classic “this for that” situation.
We fundraisers do our homework to find out what will resonate best with our target audience. If for some reason, the fundraising method we choose doesn’t click with our “customers”, we’re in trouble.
We have to make sure that another non-profit group didn’t just do a cookie dough sale right before us or hold a car wash on the same day as we are planning one. That would hurt our sales and make us look unprepared.
We strive to be creative in choosing a fundraiser, so people will be intrigued, but we don’t want to stray too far off the known path where people won’t follow us.
We are concerned about profit margin. If we use an outside company and sell their product, we may only get 50% of what we sell, but it’s usually a lot easier than trying to run something complicated like a school carnival, which requires dozens of volunteers.
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No wonder there’s such a high turnover rate in school fundraising leadership!
Well, there is another way. It’s startling. It’s brilliant in its simplicity. It’s so crazy that it might actually work!
You just ask. continue reading

This guide contains many practical tips on how to make your next carnival a success. Jim provides advice based on his own experience and from those of other school volunteers like you. Besides just planning the carnival, the book helps you reach the goal of making the carnival a great school fundraiser.
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