Start the Fundraising Year Off with a Smile
Posted by Jim Berigan on 21 Aug 2011 in: Bake Sale, Best Practices, Box Tops, Discount Cards / Books
With the beginning of a new school year, you want to get off to a good fundraising start. Fundraising, like many other things, is pretty much a sales job. You are trying to convince people to give you (the school) their money or for them to ask other people for money.
Therefore, you have to start out the right way. You want to build quality relationships and take things slowly. If you push too hard, right off the bat, you can easily lose the people you are trying to win over.
Because of all this, the fundraising activities you chose to start off with in the fall need to be easy for people to get on board with. They need to be low on the commitment scale, not as ambitious monetarily (which means a greater chance for success), and high with the fun factor.
I would strongly recommend staying away from the fundraisers that require large amounts of volunteers, lots of planning time, and a significant financial investment.
Here are some ideas for fundraisers that are just right for starting off the year.
Bake Sale- Bake sales are great for the start of the year, because, in my experience, so many people will volunteer to bake and donate cookies, brownies and the like. Most people have the ingredients lying around at home and it’s not a big deal to knock out a couple of dozen treats for a school bake sale. I’ve always had the most success with bake sales on Saturday mornings before big college football games. Reserve a spot outside the most popular supermarket in your town right before the big game, and you’ll turn a great profit.
Flamingo Flocking- Flamingo Flocking is a great way to raise some money for your school, have a lot of fun, and build a bunch of friendships. For a complete description of how to run a Flamingo Flocking Fundraiser, click here. But you should know that this type of fundraiser can tick all the boxes when it comes to low commitment and high fun.
Box Tops/Soup Labels – While these two items may seem to be old hat, they are still a great way to get parents into the good habits of thinking about school fundraising. Set up a good receptacle system, get teachers on board with reminding kids to bring them in, and send letters home to parents telling them about the ongoing program. Create monthly contests between classrooms to keep the box tops and labels coming in all year long. Start the good habits in the fall, and they will continue to produce revenue.
Fundraising cards- Another way to get parents working for you in a relatively easy manner is through fundraising cards. Here is a great video description of such a program offered by FastTrack Fundraising:



Yesterday, I wrote about a
There are a lot of bake sale haters out there. You may even be one yourself. I know it’s easy to dismiss the most clichéd, most over-done, most dreaded of all the fundraisers in the known universe.