My Best School Marketing Idea to Never See the Light of Day
Posted by Jim Berigan on 19 Jan 2009 in: Bad Ideas, Fundraising Humor
Not all of my ideas have been well-received.
I was reading an article in the Minneapolis Star-Tribune this morning about the dire straits that private schools are finding themselves in during this economic downturn. Parents are struggling to find ways to afford expensive tuition rates, and schools are seeing many families depart for the free option- public school.
As a former private school principal, I used to grapple with these same worries. So, I remember that over the summer one year, I sat down and brainstormed all the ways I could think of to keep our current students and even attract more.
As I mentioned at the top, not all of my ideas have been well-received.
So, I was thinking… continue reading
When I started working at the Christian elementary school as principal, we faced serious financial challenges, as a majority of schools do in this country. We worked very hard to generate income through various fundraisers, through increased enrollment, and through alternate streams of revenue, such as renting our gym to a local church every Sunday morning and Wednesday evening.

